DoubleClick is a mainstream ad network that
uses various ways, including spyware cookies, to
target advertising. It monitors your Internet activity as you surf the web. This information may be retrieved by its parent company, and used to generate emailed and pop-up advertisements while you surf the web.
Online ad company DoubleClick used Web bugs
that could communicate with cookies from its Web
site. The cookies then revealed past online
behavior, even home addresses, IP addresses, and
phone numbers to the bugs, and the bugs sent that
information straight back to DoubleClick.
A company can also use the bugs to tie
cookie histories to personal identifying
information, such as your phone number and
address. In fact, a California woman sued
DoubleClick for just that behavior. The company
bought another firm, Abacus Direct, which holds
detailed consumer profiles on more than 90
percent of U.S. households. DoubleClick
cross-referenced its spyware results with that
database to compile surprisingly personal
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