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GameVance is an online gaming software which collects anonymous usage information and also displays pop-up ads. It installs a Browser Helper Object that will subsequently track and log certain aspects of a user's browsing habits, including visited URLs. It communicates this information to a third-party server. That server then feeds the BHO contextual advertisements.
From the publisher's site: "Gamevance offers games available on the Internet free of charge at the Site in exchange for your agreement to install Gamevance Software, which will display pop-up, pop-under and other types of advertisements on your computer based on the information we collect..."
Recommended: Using Spyware Doctor!
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